What happened to My Little Pony: Friendship is Magic?

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Let’s talk about My Little Pony: Friendship is Magic. Yes, that My Little Pony: Friendship is Magic. The once revered and controversial show about cartoon horses learning the magic of friendship is still going strong with a seventh season and a feature film on their way later this year, but it seems to have more years behind it than ahead of it at this point. The viewer base and the overall enthusiasm towards the series has seen a significant drop-off, and most notable fandom personalities have moved on to other things (sometimes as in the case of Digibro much bigger things). There’s been a lot of reasons for this, both specific personal reasons and reasons that broadly reflect the current state of the series. Putting aside fandom drama I want to talk about the direction the show has gone in and how that’s sparked disinterest.

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The Brony Fandom and Media Criticism

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Criticism is one of the best means by which someone can intellectually engage with the media they consume. Whether it be towards literature, paintings, music, video games, TV or film, critique can strengthen your relationship with media by allowing you to understand how it communicates with you from its ideas to its themes to its presentation to its emotional resonance among other aspects. At this point in my life it’s one of my greatest passions, and yet one of the most toxic damaging things within the My Little Pony fandom. There seems to be a broad collective issue within the Brony fandom regarding how people critically engage with it. After a recent video by Tommy Oliver wherein he discussed how criticism has, in its own way, made the fandom overwhelmingly jaded and divided and a recent post on EQD about Digibro’s channel being taken down filled with malicious comments towards him for looking deeper into the series (e.g. use of the dreaded term “pretentious”), among other smaller incidents and personal experiences, I decided this was a topic I wanted to touch on.

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