NOTE: Old post, a little rambly. Also, some opinions expressed are different to my perspective as of now.
Recently I read a fantastic but fairly brief article by Bobduh, one that I’ve been aware of but haven’t read. You can find the article here:(http://wrongeverytime.com/2013/07/09/media-goals-and-critical-evaluation/), and he talks about the importance of the fulfilment of goals of a series as well as its artistic merit. I found this intriguing because I tend to come across criticisms for a lot of Anime that are much more “bad story” this and “bad characters” that than any legitimate broad evaluation that can confidently back up such generic arguments. This is similar to points that others, myself included, have made in the past, but I feel it’s worth making clear what a series’ goals mean in a broader sense.